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The Serendipity

A visit to one of the local leather processing factories she usually collaborates with, drove then to the second encounter: that with patches of beautiful, precious, leftover leather that resulted from overproduction that sat there, abandoned."Like the handle, also the material found me", she says.
The concept of reuse and waste avoidance came into the project almost by chance. Sustainability wasn't planned, just like the first bag, but again: it just happened. Design is a process of pure creativity that fires upon a sudden, unexpected inspiration. Anna Maria was used to the process already. Still, the inspiration's intensity led to the immediate creation of her first, unique piece: Olivia.
It was then, when the alignment happened: āim was born.

The Story

The Handle

Our Commitment

The Catch