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The Handle

The initial sparkle came from a handle. A vintage bag handle, surfacing from hundreds of old, different pieces. The handle spoke to her, telling a story of balance and perfection and one of strength and determination. “It was all there”, Anna Maria recalls. “I only had to let the story unfold”.
Being found, rather than planned, is the unexpected ingredient that was infused into Anna Maria’s new, first solo design project. After many years working for global brands and designing bags, shoes and accessories following the client’s market signature, she found herself following a blissful lead of creative solitude. Everything was finally flowing altogether, and serendipity led to the first āim bag, followed by the first collection.

The Story

The Serendipity

Our Commitment

The Catch