Longevity / āim bags and accessories bear a promise: they are here to stay. The timeless, sophisticated design allows each one to complete a woman’s style over seasonality, years, whatever life brings. Each model ages with grace and wins over the unsustainable race of the fashion system.
Uniqueness/ Every piece is unique, and not just because it’s cool to be so. It’s unique because it is made, from the beginning, by the expert hands of craftsmen working in small, family-led leather factories, utilising only the finest materials that result from overproduction.
Responsibility / We do not want to sell more. We want to sell a few, slow-paced, unique pieces that do not impact our planet. Reuse, recycle and end-of-life management: our responsibility is embedded in our initial design proposition. And it will always be.